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Is Alkaline Water finally going mainstream?

Posted by Bold Commerce Collaborator on

There was a recent Forbes article that covered the rise of Aquahydrate which is brand of bottled Alkaline Water. The company is currently being backed by A-Lister: Mark Walhberg and music mogul: Sean “Diddy” Combs. While the article mainly focuses on the origins and the business side of things, it’s a good time to take note that Alkaline Water never really had this type of commercial appeal. While Alkaline Water has been out for decades, it tended to fall under the alternative health category thanks to heavy handed health claims.

Regardless if you’re a fan or not, both these gentlemen believe in the product. Walhberg’s quote pretty much sums up what we’re all feeling:

“I’ve seen the benefits of it firsthand, so I try to encourage as many people as possible to use it,” he says. “There’s two kinds of people in the world, believers and naysayers.”

A lot of the Alkaline Water companies use fear or over complicate things to sell to their customers, while that puts money in the bank in the short term, it doesn’t help spread awareness. Hats off to these guys for paving the way, everyone needs to be drinking Alkaline Water and this is a great start.

For the full article on Forbes, please click here

Read more

Is Alkaline Water finally going mainstream?

Posted by Bold Commerce Collaborator on

There was a recent Forbes article that covered the rise of Aquahydrate which is brand of bottled Alkaline Water. The company is currently being backed by A-Lister: Mark Walhberg and music mogul: Sean “Diddy” Combs. While the article mainly focuses on the origins and the business side of things, it’s a good time to take note that Alkaline Water never really had this type of commercial appeal. While Alkaline Water has been out for decades, it tended to fall under the alternative health category thanks to heavy handed health claims.

Regardless if you’re a fan or not, both these gentlemen believe in the product. Walhberg’s quote pretty much sums up what we’re all feeling:

“I’ve seen the benefits of it firsthand, so I try to encourage as many people as possible to use it,” he says. “There’s two kinds of people in the world, believers and naysayers.”

A lot of the Alkaline Water companies use fear or over complicate things to sell to their customers, while that puts money in the bank in the short term, it doesn’t help spread awareness. Hats off to these guys for paving the way, everyone needs to be drinking Alkaline Water and this is a great start.

For the full article on Forbes, please click here

Read more


California's "Toilet To Tap" program

Posted by Bold Commerce Collaborator on

In case you haven’t heard, California’s having some issues with water.  Just pick a news agency and you’ll see the headlines. There are all sorts of perspectives and opinions on the causes and therefore the solutions, but while keeping an eye on what’s happening (remember, many of our alkaline systems are made in Cali) we were reminded of this article from last year.

It’s a very good read on highlighting just how effective reverse osmosis systems are.

We get a lot of questions similar to “can the MAXX filter out fill in the blank toxin?”.  The short answer is always “Yes”, but we should probably start using this article as a very clear illustration of how good RO systems perform across a huge range of contaminants.

Another interesting nugget is that after the water leaves the RO systems, it percolates through the soil and sediment layers down into the aquifer.  That process allows it to pick up minerals and reach a neutral or slightly alkaline pH before it mixes in with the existing groundwater.  A much better way to incorporate it back into the supply than just injecting it into the water lines headed out to homes and businesses.

All-in-all, it’s a very cool process and one we need more of, no matter what you believe the cause of the current shortage to be.

Read more

California's "Toilet To Tap" program

Posted by Bold Commerce Collaborator on

In case you haven’t heard, California’s having some issues with water.  Just pick a news agency and you’ll see the headlines. There are all sorts of perspectives and opinions on the causes and therefore the solutions, but while keeping an eye on what’s happening (remember, many of our alkaline systems are made in Cali) we were reminded of this article from last year.

It’s a very good read on highlighting just how effective reverse osmosis systems are.

We get a lot of questions similar to “can the MAXX filter out fill in the blank toxin?”.  The short answer is always “Yes”, but we should probably start using this article as a very clear illustration of how good RO systems perform across a huge range of contaminants.

Another interesting nugget is that after the water leaves the RO systems, it percolates through the soil and sediment layers down into the aquifer.  That process allows it to pick up minerals and reach a neutral or slightly alkaline pH before it mixes in with the existing groundwater.  A much better way to incorporate it back into the supply than just injecting it into the water lines headed out to homes and businesses.

All-in-all, it’s a very cool process and one we need more of, no matter what you believe the cause of the current shortage to be.

Read more